Updates on The Family Alchemists

Hi Friends, When I created The Family Alchemists in 2018, I had a really big vision and mission of connecting people to the resources they need to grow. I have so many amazing professionals in the Conscious Parenting space as friends and was determined to help them...

How Recovery Principles Pave the Way to Conscious Parenting

Applying the 12 steps to my parenting helped me practice boundaries, communicate with integrity and ultimately BE loving and tolerant.

Conscious Communication Skills

In times of great social change, we look for the things we can control. We may not be able to predict the future for ourselves or our teens, but we can control how we communicate. The way we communicate reveals what we value and how we value it. I longed to connect...

How to Save a Marriage

So, you’re an empath married to a guy that treats you like a queen – most of the time. But those times he’s angry? You question if you’re more like your mother than you thought. You worry that his behavior is going to hurt your kids and that you’re being irresponsible...


When I have a chance to actually discuss the topic with clients, it is very simple to explain my view of spirituality, understand my clients’ perspective, and come to a common ground semantically (and often philosophically). I notice I regularly attract people who...

Helping Your Kids During Coronavirus Social Distancing

Dear Brave Ones: Of course, we’re scared. That means it’s the time to be gentle and compassionate with ourselves and others. Can you imagine how scared our kids are? Their routines have been disrupted and they miss their teachers and friends. They have less control...

Out of the race

From the moment we are born, we are part of a race we never wanted to be in, we are measured by milestones and compared endlessly with any peers we share our life with. We are numbers in charts and checkmarks in lists of accomplishments, in other words, we are what we...

Mindful Parenting Through the Everyday Stresses

In the fast paced world of parenting where decisions are made in between spilled cereal, constant questioning and smartphone apps, it is no wonder the word mindfulness is becoming as necessary in a parent’s vocabulary as the word nap-time. And yet, for many,...

What our children ask of us

Our children ask so little really. Listen to my discoveries and ideas. Look through my eyes to understand my world. Feel my love, joy, frustration, pain. Hold my hand, my heart and me close. Be careful with me and understand me. I may feel off sometimes, when the...

Elf on the shelf, Magic of well-behaved kids?

I was already familiar with conscious parenting when the Elf on the Shelf became popular a few years ago, I found out about it when my kids were toddlers and I heard stories about him moving every night and being a fun addition during Christmas time. I was excited to...

Create Content to Help Clients & Your Business Grow.

Become a Family Alchemist!

Join the Community and Empower the World


What is a Family Alchemist™? In short, a Family Alchemist™ is a guide that helps someone create Transformation That Matters in their life or family, metaphorically transforming lead into gold. Family Alchemists™ are conscious parenting or other professionals that are certified to coach or skilled to advocate for clients.  They are often well-versed in child development, brain & behavior science, psychology, eastern philosophy, healing modalities, coaching, self care, special needs, or therapy.  They may have experience leading, coaching, and teaching. And–most importantly–they are dedicated to bringing awareness and healing to their own lives to reap the benefits.

Hi! I’m Beth Rowles. I created The Family Alchemists shortly after graduating from the Jai Institute for Parenting because I was feeling overwhelmed as a new coach AND new business owner. I’m an introvert and had no experience promoting myself, and was completely out of the loop when it came to what tools to use to run and grow my business. I wanted to look professional and provide a great experience to my clients. Since then, I’ve immersed myself in everything marketing so I can connect people to the help they need. 

The amazing results of the transformation we provide shouldn’t be a well-kept secret!

Each Family Alchemist™ is an independent business owner that may have their own website, social media, processes, and pricing.  Clients that find them through The Family Alchemists pay them directly for coaching services. Membership is for solopreneurs who need some support to Create, Help, and Grow.  Join us!



How Membership Works for You

1. Get the Training & Resources You Need

As a member, you’ll have access to the same comprehensive Digital Marketing course I use with my clients. You’ll get clear on who you serve and how, so you can create content to attract your ideal client. Plus, we’ll be making Authority Content (things that establish you as an authority in your niche) from your blog posts and interviews, too! Members also receive a discount on Content Strategy consulting.

2. Help Your Clients

With the right content, you provide solutions that attract the right client! You’ll be growing an audience who resonates with what you do and the specific results you create. You’ll also have 17Hats to manage your office, invoices, emails, contracts, questionnaires, workflows, etc… It does it all! 

3. Grow Your Business

While your content goes out on our social media platforms, interviews, courses, and website, you’re building Authority. And each time a potential client finds us organically or through paid advertising and reaches out or is matched to you through our propriety matching tool, you have the opportunity to delight them and grow your referrals–AND create more content as you refine your services and scale!


What It’s Like to Become a Family Alchemist:

As a Family Alchemist™, you will be recognized as an expert in Conscious Parenting and Living.  You can start your journey in coaching or advising right away, and add additional certifications and specialties to your portfolio over time.

If your application is accepted, you’ll fill in your public profile. Then you’ll take the coach version of our matching quiz so you can be matched to clients. You’ll be set up with a 17Hats account and added to our Facebook Group. You’ll also be given access to my Digital Marketing course on Teachable – your engagement there can really help you master your marketing and give you the clarity you need to create the write content. I’ll begin promoting you via social media by finding your best stuff or inviting you to interviews and extracting your genius. You’ll build authority by cross-posting your blogs and articles to our website. If you’d like to work with me on your Content Strategy, you can schedule a call and even hire me to execute the content you need to complete your Sales System.  And as a member, you’ll save $50 on each 60-minute call with me. Talk about a membership that pays for itself!

By sharing your content on our website (cross-posting your blogs and articles), you’ll increase a metric search engines call your “authority.” When you link to our site from yours, and vice versa, you’re increasing the likelihood that you’ll be discovered for the topic you’re writing about.

Because paid leads go through a matching system to find the right coach based on their needs and life experience, they’re more likely to feel ready to work with you.  Each prospective client receives their ranked results to pick from so they have the ability to choose who resonates most with them. You will also be tapping into your ideal client through the content you share to our followers!

The Membership That Helps You Connect to the People Who Need You Most.

 Parenting Coach will help you become a playful parent

Remember, you get all this and more:

  • Self-promote or be promoted weekly via social media posts, blogs, or emails directly to The Family Alchemists’ audience
  • A community of professional colleagues ready to offer you support to develop your coaching skills
  • A 17hats account ($45/month value!) so you can easily run your business; with professional lead forms, scheduling, contracts, questionnaires, a client portal for each client, organization of email per client, workflows, homework assignments, and more
  • Access to Vimeo to house your course videos securely ($20/month value!)
  • Listing on an intelligent, proprietary matching system that can deliver clients pre-qualified to most likely be a great fit for you to work with
  • Business support and guidance so you can establish a professional presence and learn best practices including a comprehensive Digital Marketing Course
  • The use of our professional graphics and logo on your collateral and your own advertising for as long as you’re a member


Are we already connected? Received an invitation to sign up? Welcome back! Please proceed by choosing a plan, below:

The Branches

The Branches

The Branches

Planned Future Benefits to Include:


  • Listing on our site for organizations in the Branches (Healthcare, Education, and Family Law) to find your services as a coach or course facilitator in your area
  • Optional opportunity to be listed in a coach-on-call platform for clients in immediate need of assistance (based on availability)
  • Professional mentoring and support from seasoned coaches
  • Offering of your services and/or course content as a benefit Corporations can provide for their employees
  • The ability to moderate a community and run groups in your niche in an app 

The possibilities are endless!  If you are passionate about creating REAL change in this world, then The Family Alchemists is the right choice,  making it possible for you to get out and serve!

Are you passionate about Transformation That Matters?  Apply today!

-Beth Rowles, Founder

Frequently Asked Questions…

Can you help me get leads?

Once you have brand clarity, you’ll feel empowered to take action and create content (blogs, posts, courses, etc.) that attracts your potential clients. Through our quiz and other referrals, we hope to be able to point people who need someone like you in your direction. 

What's included in your Content Strategy calls?

I help coaches like you build out their entire Free Sample Sales System, from brand and website to sales funnel and more. These strategy calls help us identify the missing pieces of your brand and create a plan. You can DIY your content or hire me to execute creation as well. As a Family Alchemist, you’ll receive $50 off each 60-minute call you book with me. 

What's required of me?

You must be honest and transparent and ready to guide your clients toward real transformation.  You’ll have the best experience if you take action to share value, utilizing our platform to post your articles and showing up for interviews and projects. Leads are offered a 30-minute call to experience coaching that you also must be willing to provide.

I'm a coach, but not a "conscious parenting" coach, is that ok?

We’re looking for balance: a healthy mix of the feminine (being) and masculine (doing) energy in the parent/client. Anything that strays too far in one direction is likely not a good fit.

Do you pay for advertising?

Our advertising budget depends on our membership. The bigger we grow, the further we can reach! You can also work with me to sign up for Digital Content Creation and set up your own ads. 

I don't really need another Facebook group community. Do I need to be involved in yours?

You don’t have to participate in our Facebook Group but you’ll get the most out of your marketing investment if you stay involved. We are considering other communities and ways of connecting as well. 

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